Tesco’s plans to teach primary school children how to improve their dietary needs are not welcomed in Scotland. Some food experts published an open letter asking to the Scottish Government to clearly say “no thanks” to the Eat Happy project launched by the giant retailer. Tesco would like to spend 15 million pounds this year taking children to see farms and providing cooking lessons, in order to tackle unhealthy diets and lack of awareness about food, an article of The Grocer stated. The massive Farm to fork programme should educate folks about where food comes from.
«This is simply a cynical ploy to establish an early connection with the supermarket shoppers of the future – the open letter remarked -. If Tesco really care about children eating well and being happy, they should give the £15 million investment to the Government to improve food education and provision in schools and they should stop selling high fat and sugar foods aimed specifically at children». For the food experts who wrote the letter (Nourish Scotland signed the document along with other food networks), Tesco’s campaign is totally to reject. «On health grounds alone it makes no sense. It’s absurd that a retailer that still actively promotes highly-sugared drinks and foods as part of a child’s “healthy” diet, should now position itself as a guide on good diet for children».
