The Co-operative Food, part of the Co-operative Group, Uk’s largest mutual business, has launched a new in-store communications campaign called “Good deal for you”. Managed by the marketing agency Aps Group, the print materials for the campaign have been distributed to all 2.800 stores nationwide to highlight latest promotions and deals. «The in-store communications refresh is designed to provide shoppers with information beyond the usual money-saving and “big deals” initiatives», explained Andrew Mann, customer director for the Co-operative Food.
«Working alongside Aps, we selected a softer design and approach that updated the traditional value messaging. Using our green colour scheme and softer lettering, the new communications campaign is also designed to encourage customer confidence around the quality of Co-operative own-brand products». The initiative is part of a larger contract that sees Aps provide marketing services to other Co-operative Group businesses. It is the largest project tha Aps has ever carried out for his client.
