Fresh Point Magazine

Fresh Point Magazine speaks to the stakeholders of the fruit and vegetable market with the own language and from the innermost point of view, knowing and driving flows, exploring expectations, promoting the development. A Mediterranean point of view!

THE SECTIONS

• The products. New cultivars, nursery centres, distribution and promotional systems, logistics, packaging are taken into consideration in an innovative perspective: news, trends, rates, regulations.
• The market. The multiple aspects of the trading, both Nationwide and local, and the
alternative distribution made by consortia and auctions. Interviews to chief protagonists,
insight on the main International markets, successful import/export events and much more.
• Retail and marketing. The main International distribution chains and their relationship
with the traders, analysis of current and forthcoming promotions, visual merchandising. An
interview to a buyer of the organised distribution each issue.

FRESH CUT

A magazine in the magazine. In each issue, pages on the fresh cut as a production process, as a market novelty fostered by experimentation, as a marketing product: an extra attention to an utmost innovative field of the whole fruit and vegetable area.

THE NOVELTIES OF FRESH POINT MAGAZINE

• Column on the European regulation.
• Column on news and on updates of certification and analysis of fruit and vegetable
products and of quality labels.
• Column on organic fruit and vegetable production.
• Logistics and transportation. Not only focus and special issues, but an horizontal attention to these topics, being a competitive factor of the whole fruit and vegetable system.

THE TARGET

•International Importers and exporters> • European and International buyer of Fresh market Wholesalers • Producers

THE DISTRIBUTION

Print run: 7.500 copies
Extra prints for exhibitions and other events: 3.000 copies; extra print for Fruitlogistica and Macfruit: 4.500 copies
Electronic format by web: Buyers, importers, exporters, wholesalers from all Europe, North Africa, USA

For your advertising in Fresh Point Magazine please contact
Il Sole 24 ORE Business Media
Tel. + 39 051 6575834
e-mail: pubblicita.agroindustria@ilsole24ore.com

For any question please send an e-mail to
marketing.edagricole@ilsole24ore.com